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Heating tobacco product generates pleasing nicotine to consumers by heating the tobacco rather than burning. This is an important difference between heating product and traditional cigarette.

Since heating tobacco product doesnt burn the tobacco, it is considered as smokeless product- the aerosol generated with nicotine is completely different from cigarette smoke.

Meanwhile, since the heating tobacco product uses tobacco, rather than tobacco extract (tobacco oil), it gives more sensory experience to those consumers who cannot completely quit smoking for various reasons .
• Use a unique needle type central heating deviceTM to release nicotine-containing vapors (not burning)
• Effectively reduce 95% harmful substances generated by burning such as carbon monoxide and tar with comparing to traditional cigarette
• Unique rotary sealing design to reduce tobacco residue effectively
• Long endurance
• mu+ series of capsules (disordered cut tobacco) - converted to ING design
1: The content of harmful chemicals (excluding nicotine) is generally reduced comparing to the smoke of traditional cigarettes (3R4F). It does not mean a risk reduction of 95%, and IQOS ILUMA is not also risk-free.
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• The continuous needle type heating deviceTM gives consumers with the most comfortable suction experience
• Heating capsule, rather than burning it, effectively reduces harmful substances
• No smoke, no fire, no ash
• mu+ series of capsules (disordered cut tobacco) - converted to ING design
• Smaller and convenient, provides more options for women
• The continuous needle type heating device TM gives consumers with the most comfortable suction experience
• Heating capsule, rather than burning it, effectively reduces harmful substances
• No smoke, no fire, no ash
• mu+ series of capsules (disordered cut tobacco) - converted to ING design